Marketing for real estate agents

Capture. Nurture. List.

Archer finds, nurtures and lists the owners in your area. For you.

How it works

Appraisals this month. More each month after.

Every owner in your area hears from you all year: sold letters, street price notes, community newsletters, all in your name. Each month more of them are ready to sell, and they call you. Ads add owners who are ready now, booked into your calendar.

You · one-to-one

The work only you can do

Appraisalsyou
Vendor calls and updatesyou
Negotiating offersyou
Running open homesyou
One-to-one calls with ownersyou

This is what you're great at. Keep your week for it.

Archer · capture and nurture

New owners now. Every owner later.

Capture · this month

Ads to owners in your farm arearun for you
New owners who ask~14 / month
Called, and appraisals booked in your calendar~3 / month

Nurture · all year

Farm owners kept warm2,140
Past clients and contacts612
Neighbours told after each sale~80 / sale

All done for you, in your name, every week.

Capture

Appraisals this month, from owners who asked for you.

We run ads for you in your farm area, tailored to your market and your suburbs. Each ad gives owners something they actually want.

Homes sold near you this year, and what they went for.

Lead offer

Street sales report

Every owner wonders what their home is worth. This answers it without an appraisal visit.

Buyers who missed out at auctions this month.

Buyer insights

Discover what buyers are looking for in your area.

Like yours

Only homes like yours, near you. Listed or sold.

Market watch

When a home like yours near you lists or sells.

What your home could sell for, from a local agent.

Baseline

Free appraisal

The classic. We run it to compare the others against.

1
Ads run from your Page
In your name. You approve every ad.
2
Owners ask
A short form inside Facebook or Instagram. No website needed.
3
We call every one
We take care of what they asked for and prequalify them, so you don't have to.
4
Appraisals in your calendar
Only the qualified leads get through. We book them straight into your calendar, with notes on what they told us.

No database yet? Build one: every owner in your area, street by street, added to your CRM.Talk to us

Nurture · the difference

Most agents chase and forget.Archer captures and nurtures for you.

Most owners aren't selling right away. Most agents call once, then never again. Archer keeps in touch with every owner in your area, one to one: sold letters, street price notes, community newsletters. Each month more of them are ready, so each month adds to the last.

Do your numbers: how many listings do you want this year?

Example · your first yearYour appraisals compound.

From keeping in touchFrom ads

Appraisals booked in each month of your first year. Illustrative.

Who it's for

Doing this yourself? How much is it costing you?

Ads, follow-up calls, letters and newsletters. Count the wages, the hours you spend giving instructions, and the weeks they're away. The biggest cost: some of your contacts aren't kept in touch with at all.

Tossing up a hire

A VA does what you tell them. Archer does it for you.

A virtual PA can be a great help. You still do a lot of instructing and co-ordinating. Archer is a local team that knows your suburbs, for less than an offshore assistant.

	Coordinator	Offshore VA	Archer
Based	Your office	Overseas	Australia
Who decides what goes out	Them, after training	You	Done for you. You approve.
Your time giving instructions	Some	Hours a week	5 min a week
Leave and sick days	Yours to cover	Yours to cover	We cover it
Working hours	Office hours	Their time zone	Your time zone
Knows your suburb	If they look	No	Every sale, every week
When they leave	Start again	Start again	Remembers everything

Already have a PA or VA

Give them more rewarding work.

A good assistant is gold. Don't bury them in newsletters, letterbox drops and chasing new leads. Let Archer do that for you and your team, and hand your PA the tasks you've been carrying.

Your PA takes off your plate

Your diary
Vendor and buyer calls
Contracts and settlements
Looking after clients

Archer does

Ads and new owner leads
Booking appraisals
Farm letters and updates
Database check-ins

Done for you

Pipeline Marketer

Reports to: You
Works: Every week, all year
Sends as: You, in your voice

Your leads

Capture

✓Run your ad campaigns to owners in your farm area, from your own Page.
✓Call every owner who asks, fast. Send them what they asked for.
✓Book the ready ones straight into your calendar, with notes on what they told us.
✓No database yet? Build one: every owner in your area, street by street, added to your CRM.
✓Everyone else moves into nurture. Nobody is forgotten.

Your farm

Nurture

✓Before a campaign starts, drop a "just listed" letter to the street.
✓After every sale nearby, write to the neighbours: "One like yours just sold. 19 buyers missed out."
✓Send a community newsletter: new cafés, local events, good tradies.
✓Send a short price note for their street when prices move, never a glossy newsletter.

Your database

Past clients and contacts

✓Check in with people using what they actually told you, pulled from your call notes.
✓Follow up every appraisal that didn't list. Keep following up.

Stays with you

The one-to-one work

→We connect you to new leads and nurture in the background. You own the one-to-one phone calls from there.
→Appraisals and negotiating are yours.

Your week

Ten minutes of yours. The rest is done for you.

Mon 7:00am

This week's plan

What's going out this week, and to whom. This week's ads.

You: 5 min to approve

Mon–Sat, all year

Touchpoints go out

Every week, timed for when owners actually read them.

You: 0 min

As owners ask

Appraisals land in your calendar

We call every new lead and book the ready ones in, with notes.

You: Turn up

Fri 4:00pm

Your weekly wrap

What Archer did for you: new leads, bookings, who replied, and a short list of who to call.

You: 5 min to read

Try it

This is the Monday approval. That's it.

No software to learn. The work is done for you. You just say yes.

This week's plan · Malvern East · example5 items · 2,090 homes

Ad
Street sales report ad to owners in Malvern EastFrom your Page. $150 spend this week.
Sold
Sold letter to 84 neighbours of 22 Oak GroveSold $1.86m. 19 buyers missed out.
Just listed
Just-listed letter to 60 homes on Kerferd RdGoes out before the photos do
Street
Street price note to 96 ownersBurke Rd to Darling Rd
Community
Community newsletter to 1,850 homesNew café opening on High St. Saturday's farmers market.

Last week: 14 owners asked, 3 appraisals bookedTue 4pm · 9 Ash St · Thu 10am · 31 Kerferd Rd · Sat 11am · 2/18 Oak Grove

Read anything first, or approve the lot.

Does Archer replace my CRM?

Keep your CRM exactly as it is.

Archer isn't a CRM, and you won't be asked to move anything into it. Your CRM stays your record.

Nothing to switchSame CRM, same logins, same way of working. Nothing to learn.

Have a list? Send itYour farm owners in a spreadsheet, or an export from your CRM.

No list? We build itEvery owner in your farm area, street by street, added to your CRM.

Nothing changes in itWe don't edit, delete or tidy anything in your CRM unless you ask. Replies come straight to you.

Want to see the whole system?The whole Touchpoint System, every step, free.Read the system

Want more help?Need your admin handled too? Appraisal notes, vendor reports, bookings and new vendor set-up, done by our local team.Back office support

Start with your suburb.

Tell us where you work. No owner list? We'll build it. We'll show you your first month of ads and touchpoints before anything goes out.

Free for 3 months. No lock-in. 3 spots left before Christmas.

Start free

We'll call you to set up your farm area. Nothing goes out until you approve it.