Farm maths

Someone in your farm area will sell this year without ever calling you.

You control two things: how many owners you look after, and how often you give them something useful. Everything else follows from trust.

25
listings a year from your farm, at these numbers
You’re there.
Your chance of getting the listing when an owner sells50%
1 in 3: one of three agents1 in 2: the one they trust
Asked to appraise: 100% of sellers. Win once asked: 50%. Owner trust: 100%.
1,000 homes→50 sell this year→invited to 50→win 1 in 2→25 listings

The two things you control

1,000
The streets you look after. More homes, more owners to keep in touch with.
10
Personal, one to one, nothing asked. Asking how the renovation they mentioned is going counts. A newsletter of 20 office listings doesn't.
Set by your area, not by you
Homes that sell each year1 in 20
Agents asked to appraise3
How the maths works
  • Listings a year = homes ÷ 20 × your chance of getting the listing.
  • Two things rise with trust. How often you're invited to appraise: from about 1 in 10 sellers when they barely know you, to every one when they trust you. And how often you win against the other agents: from 1 in 3 (just one of three) to about 1 in 2 (the one they already trust).
  • Trust builds slowly at first, then tips once you have given an owner something useful about 10 times.
  • Past 12 a year it starts to feel like too much and trust slips a little.
  • A guide to where the levers are. Not a forecast.

How to get to 25

Each option moves the sliders on the left. Try one, then try another.

Reachable You already keep in touch often enough
Same farm, same streets.
Trust tips at about 10 a year. More than 12 starts to feel like too much.
Reachable Your farm is big enough
At 10 times a year.
The work grows in a straight line with the farm.

At these numbers you’re on track for 25.

The work behind it

192times to keep in touch every week: 10 a year for each of 1,000 owners.
38every working day
32hours a week
0.8full-time jobs
1,667hours a year
$67ka year in time
67hours behind each listing
10
Find something worth sending, write it for that owner, send it, note it. A note about their renovation takes longer than a sold-next-door note.
$40
Your own hour, or an assistant's. Most agents' own hour is worth far more than an assistant's.

Only about 4 or 5 homes in your area are for sale at any one time. Who’s talking to the other 45 who’ll list this year?

How to do this efficiently: the whole system, free →
Two ways to use it

Every step of the touchpoint system is yours, free. Read the system

The hours above are the hard part. Archer does them for you: every owner, one to one, about 10 times a year, nothing asked. We also run ads in your name and book the owners ready now into your calendar. See how it works

Built from the farm maths we teach: 1000 homes ÷ 20 ÷ 3 = 16.7 listings a year if you're invited every time and win 1 in 3. Trusted agents win closer to 1 in 2: that's 25.